NK

Niklas Koskela, smiling

Niklas
Koskela

I lead design across product, service and business, framing the right problems, building teams and practices around them, and turning strategy into things people can actually use.

Selected work

Press Ganey / Qualtrics · 2022 to Present

HX Platform & Workspace

Turning a fragmented, acquisition-built ecosystem into a single intelligence layer.

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Ascent · 2020 to 2022

The Ascent Design Practice

Building a design function from nothing, inside a business that had never had one.

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Press Ganey / Qualtrics · 2024 to 2025

Model Systems

Replacing bespoke customer builds with repeatable, sellable systems, and giving the business a shared language for what its solutions do.

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Press Ganey / Qualtrics · 2025 to present

Chat with Data

A conversational AI interface for healthcare data, with a trust layer that shows the reasoning behind every answer.

View case study

About

In the age of AI, understanding the problem matters more than ever.

Almost anyone can now produce something that looks professional. What still separates good products from convincing ones is knowing what problem is being solved, and who it is being solved for.

I start with people: how they actually work, what they avoid, where they lose time. From there I frame the problem, bring structure to whatever ambiguity is left, and work closely with engineers and product managers to turn insight into something usable.

I am currently Product Design Lead at Press Ganey / Qualtrics, where I work on the HX Platform. Alongside the design itself I build the practice around it: hiring and growing designers, setting up ways of working, and shaping the vision teams commit to.

Capabilities

  • Design Leadership
  • Product and Business Strategy
  • Service and Interaction Design
  • Research Synthesis
  • Design Systems and Prototyping
  • Building and Growing Teams

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